MiniMax’s AI video and image platform, now led by the H3 model with up to 15-second 2K clips and native stereo sound, plus a Media Agent and reference tools.
- MiniMax H3 produces up to 15-second 2K clips with native stereo audio
- Prompts can mix text, image, video, and audio references
- Media Agent chooses models automatically for one-click generation
- Hailuo 2.3 Fast cuts batch generation costs by up to 50%
- Monthly plan prices differ between official pages
- Free accounts get watermarked downloads and short-lived welcome credits
- Membership credits expire after one month without rollover
AI lab MiniMax runs Hailuo AI as the consumer home for its video models, combining video, image, and audio generation in a web platform with a companion mobile app. The service first drew attention with the Hailuo 01 and 02 generations and has since moved through Hailuo 2.3 to the newer MiniMax H3.
Announced on July 31, 2026, H3 generates clips of up to 15 seconds at 2K resolution by default, with native stereo sound in which voice, sound effects, and music are modeled together rather than layered afterward. MiniMax describes it as multimodal in both directions: prompts can mix text, images, video, and audio, for example borrowing camera movement from one clip, a character from an image, and vocals from a recording, and the model supports editing and motion transfer between videos. The platform also offers image-to-video, image generation, Omni Reference, template effects such as photo-to-motion and style switch, and the Media Agent introduced with Hailuo 2.3, which picks suitable models automatically or lets creators work step by step. Hailuo 2.3 Fast remains an option for cheaper batch work.
Short-form marketers, anime and stylized-animation fans, and creators who want sound-ready clips without a separate audio tool are the clearest fit. Pricing deserves a check before subscribing: the official subscription terms and a more recent Hailuo blog post list different monthly prices, membership credits expire after one month, and free accounts receive only a short-lived welcome credit package with watermarked downloads. Paid subscribers keep commercial rights to what they generate.
